I don't think I've ever ranted about Valentine's Day before, but I'm kind of glad I waited until now, because my thoughts are a bit more cohesive about why I intensely dislike this "holiday." And because I like lists, let's do this in list form!
1. If you love someone, show them every day, not just on one arbitrary day a year. Let's start off with one of my biggest gripes about Valentine's Day in general, and that's the fact that it seems like a "catch up" day, the day you really have to prove to your significant other that you really, really love them, and here's a stuffed bear and chocolate to cement that proof! I'm sorry, no. If you really truly love someone, you should treat them like gold every goddamn day, not some arbitrary saint's day in February (surprise, it's another Pagan holiday turned Christian feast). You should want to spoil them with affection all the time. Getting your partner little "I love you" gifts shouldn't be reserved for one day a year. If they matter, show them every day that they do.
2. It's sexist as fuck. Yes, it's sexist. Let's think of the marketing. Everything about marketing Valentine's Day is about getting her gifts. It plays into the stereotype that women are shallow, greedy princesses and if you don't get her just the right gift, everything is ruined. Where are the advertisements aimed at gifts for men? Where are the gifts for men in that aisle that is a sea of pink and red and teddy bears?
3. It's terribly heteronormative and exclusionary. What about homosexual couples, transgender couples, and nonbinary individuals? Why don't I see people of color in advertising? Valentine's Day marketing tells me that it's a holiday for middle class, heterosexual, white people. And don't even get me started on how shitty it makes single people feel to see all this emphasis on love and being part of a couple and having it shoved down your throat at every turn. I'll even admit, it gets to me a little, and I'm happy being single.
4. Speaking of marketing... it's just a holiday for sales boosting anyway. I mean, think about it. It's February. Between Christmas/New Year and Easter (and I understand this is theocentric as far as Christian holidays) there really isn't a major holiday. Something needs to stimulate economy. In the winter, flower shops don't do as much business, retail locations are down. Why not market giving flowers and chocolate as a solution? It's big business. It's an $18.6 billion holiday.
These are my big 4. I'm sure there's more reasons floating around in my noggin about why I think Valentine's Day is bullshit. But for now, that's it. Monday, I'm going to enjoy the marked down chocolate from this commercial day.
Also: Valentine's Day engagements are tacky. So are weddings on Valentine's Day. Sorry. Be original.